Courtesy Photo-R.M. Easterly - Founder/CEO THYIM
For R.M. Easterly, the road to becoming a successful entrepreneur started in the most unlikely of places—stranded on the side of a highway, helpless and waiting. What should have been a routine trip turned into a five-hour ordeal as R.M. waited endlessly for a roadside assistance service that never seemed to arrive. This frustrating experience would go on to change the course of her life and inspire the creation of THYIM, a company that now promises to do what others couldn’t: deliver fast, reliable assistance when you need it most.
As a serial entrepreneur with seven successful business exits under her belt, R.M. was no stranger to problem-solving, but this particular problem felt deeply personal. “I remember sitting there for hours, watching cars pass by, feeling completely stuck,” she recalls. “It wasn’t just the inconvenience; it was the helplessness that really hit me.”
Determined to find a better solution, R.M. spent the next five years researching the roadside assistance industry from the inside out. In a twist of fate, she took a job at the very company that had left her stranded. There, she witnessed firsthand the inefficiencies and gaps in service that could leave someone vulnerable, with no help in sight. But it wasn’t until she met a 92-year-old woman in the same situation that her resolve to change the system truly crystallized.
“I’ll never forget her face,” R.M. says quietly. “She had been waiting for hours, just like I had, but her situation was far worse. She had soiled herself from waiting so long, and no one was coming. It broke my heart to see her like that. I couldn’t just stand by and do nothing.”
R.M. called a friend to assist the elderly woman, but the incident cemented a new sense of purpose for her: creating an assistance service that wouldn’t leave people stranded and vulnerable. THYIM was born from that moment, built on the promise of fast, reliable help when it’s needed most, with a focus on treating every customer with dignity and respect. It is an indoor and outdoor services company for everyday people by everyday people.
But R.M.’s journey to entrepreneurship began long before this pivotal experience. At just 10 years old, she launched her first business, selling it two years later. From there, she built a career that spans over three decades, with each venture marked by innovation and a passion for helping others. Whether leading as CEO, working as a consultant, or taking on other leadership roles, R.M. has always been driven by a desire to solve problems and make a meaningful impact.
“I’ve always been drawn to the idea of creating solutions that help people in real, tangible ways,” she says. “THYIM" is more than just a business to me—it’s a mission to ensure that no one has to feel that sense of helplessness again.”
Today, THYIM stands as a testament to R.M.’s perseverance and vision. What started as a frustrating highway experience has turned into a full-fledged service designed to deliver peace of mind to those who need it most. For R.M. Easterly, it’s just the latest in a long line of ventures that prove one person’s determination can change the game—and the lives of those around them.
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