Courtesy Photo-Dasjahnne U Swanson Owner, D.U.S Couture & D.U.S for Him & Her
My name is Dasjahnne Unique Swanson, though many know me as "Dash" or by my initials, D.U.S. Fashion has been my lifelong passion, an affair that began when I first realized that clothing is more than fabric—it's a form of self-expression, a way to tell a story without uttering a word.
I launched my journey in the fashion industry by opening D.U.S Couture, a women's clothing store in Lansing Mall. This venture provided a platform for me to share my vision of empowering women through style. As the women's store thrived, I noticed a significant demand for men's fashion in the area. In response, I expanded the brand with D.U.S for Him, located in the same mall. Today, these stores have merged into a cohesive brand, D.U.S for Him & Her, where my goal is to create a fashion-forward environment that caters to both men and women.
D.U.S Couture is more than a brand—it’s a lifestyle. It's designed to elevate everyday looks into something extraordinary, while offering high-quality, stylish clothing at accessible prices.
D.U.S for Him & Her is not just a retail space; it's a place where people feel seen, heard, and inspired. Our mission is to provide more than clothing—we offer confidence, style, and the chance for customers to express their unique selves. Our new location in Lansing Mall serves as a community hub, where fashion, creativity, and empowerment come together.
At D.U.S Couture, we believe fashion has the power to transform not just how people look but how they feel and engage with the world. Whether it’s a perfectly tailored suit for a big presentation or a statement dress for a special occasion, our goal is to provide pieces that help people own their power and command any room. Our VIP program and special events are designed to bring the community together, offering exclusive rewards, experiences, and opportunities for those who are passionate about personal style and self-expression.
Looking ahead, my vision is to leave behind a legacy where fashion and community build on one another. Through offering not just products but also events, collaborations, and mentorship opportunities, I hope to inspire others to embrace their own style journeys and discover the confidence that comes from within. At D.U.S Couture, we are creating a space where people from all walks of life feel uplifted and empowered.
This is just the beginning of the impact I hope to make, both in fashion and in our local community. The new store launch marks the first step in growing a brand that Lansing can truly be proud of, and I am excited to continue this journey with the support of those around me.
Thank you for giving me the platform to share my story. I look forward to building something beautiful and lasting with this community.
Best regards,
Dasjahnne Unique Swanson
Owner, D.U.S Couture & D.U.S for Him & Her
Lansing Mall
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