Courtesy Photo-Choose Lansing® acknowledged local businesses for anniversaries.
LANSING, MICH. – March 5, 2025– Choose Lansing® held its annual meeting on March 5, sharing the state of the tourism and hospitality industry and the 2024 local visitor economic impact. It celebrated a record-breaking year for hotel room nights, awarded the CTA Star of the Year and recognized longstanding businesses in the community.
“The industry continues to gain positive momentum, ending 2024 with a record-breaking 1,112,196 rooms consumed,” said Julie Pingston, Choose Lansing® President and CEO. “The hotel occupancy rate landed at 54.2%, surpassing 2023’s occupancy rate, both of which are offset by the addition of 800 hotel rooms to the overall inventory since 2019. We’re also excited to report that the Greater Lansing hospitality and tourism industry supports 9,500 local jobs and helps welcome 6.7 million visitors each year, generating $732 million dollars in economic impact for the region.”
To ensure those millions of visitors have a positive experience while in the region, Choose Lansing® implemented the Certified Tourism Ambassadors (CTA) Program, which marks its 15th anniversary in 2025. During the annual meeting, Choose Lansing® celebrated a record 533 CTAs and named Jeff Magnuson, CTA as the CTA Star of the Year. Choose Lansing® also acknowledged the following local business anniversaries:
St. Johns Mint Festival – 40 years
Insty Prints – 40 years
Fenner Nature Center’s Apple Butter and Maple Syrup Festivals – 50 years
Arts Council of Greater Lansing – 60 years
Lansing Art Gallery – 60 years
A. Dean Watkins – 75 years
Michigan High School Athletic Association – 100 years
“In 2024, we worked hard to support the hospitality industry, bring visitors to the region, and advocate for a more accessible community,” said Pingston. “As we look forward to 2025, our focus will be to serve as a resource to event planning clients while continuing to help our local hospitality partners thrive.”
Find full details and the 2024 Choose Lansing®annual report at lansing.org/about-us/annual-report-and-meeting/
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